FROM JAMMU TO EVERY STREET
We’re redefining Kashmir willow for the next generation.
THE PEOPLE BEHIND PWRWILLOW
Rachna Puri
Co-Founder & CEO
Leading worldwide partnerships, brand collaborations, and marketing strategy to take PWRWILLOW from local roots to a global cricket identity.
Munish Gupta
Co-Founder & CTO
From Jammu roots to global ambitions, building PWRWILLOW into a worldwide Kashmir willow brand.
Pallvi Gupta
Co-Founder & COO
Overseeing sourcing, operations, and product excellence to ensure every bat meets performance standards.
Ranjeet Singh
Product Specialist & GM
Working closely with cricket academies and associations to test, position, and refine every bat for real match performance.
Rajat Khatri
Head - Sourcing & Shipping
Ensuring every bat meets performance standards, managing product readiness, testing, and seamless delivery from workshop to player.
NOT JUST A BAT.
A PIECE OF WHERE WE COME FROM.
THE ORIGIN OF KASHMIR WILLOW
Kashmir willow has been used for decades by cricketers across India. Grown in the unique climate of Jammu & Kashmir, this wood develops strength, resilience, and impact power that makes it ideal for high-energy cricket formats.
While English willow dominates professional cricket, Kashmir willow has powered millions of real matches — from streets to local grounds.
OUR ROOTS
PWRWILLOW is built by Anaya Communication Private Limited, rooted in Jammu with direct access to authentic Kashmir willow craftsmanship, in collaboration with VectorMob to drive global growth and brand expansion.
In collaboration with VectorMob to drive global growth and brand expansion and we are not resellers.
THE PROBLEM
The market is flooded with low-quality bats labeled as “Kashmir willow”. Mass production, poor wood selection, and lack of craftsmanship have damaged the reputation of what is actually a powerful and reliable material.
OUR MISSION
To redefine Kashmir willow globally. To build bats that deliver real performance. To create a brand that players trust — not just buy.
THE FUTURE
PWRWILLOW is not just a product. It is a movement to bring real cricket gear to real players — and make Kashmir willow a global icon.